Black Rabbit is a full-service creative content and production agency working across beauty, fashion and lifestyle brands. The agency creates culturally relevant advertising campaigns for ATL, BTL and social media, with creative direction at its core, supported by a team of expert producers.
This project redefined the agency’s offer, bringing internal clarity while strengthening external communications to support the next phase of growth. By defining a clear personality, one that closely reflects the founder’s approach, it established a strong foundation for the agency to evolve. The goal was to shift perceptions of Black Rabbit, taking it from a small studio to an established agency, making the brand feel less passive and more immediate. Through market research and cross-category analysis, the opportunity emerged to challenge industry norms by placing the agency’s creative vision and can-do attitude at the heart of the new identity.
The creative direction, inspired by the concept of ‘rebel dreamers’, blends the tonal language of soft-punk with Parisian luxe. It balances rebellious energy with refined elegance, creating a feminine-leaning identity with attitude and edge. The visual system captures the agency’s dynamism while allowing space for a strong, versatile portfolio. The identity takes an unapologetically expressive, ‘everything all at once’ approach, blending tactile ink textures with a confident, structured typographic system and a bold, minimalist primary colour palette.
The motion-first website, built on Next.js for ultra-fast performance, presents a restructured portfolio and case studies aligned with the agency’s redefined offer. Distinct categories clearly communicate expertise and make it easy for clients to navigate the work. The showreel captures the immediacy and impact of content creation, amplifying the agency’s credentials and giving visitors a sense of its creative vision from the moment they land on the site.
The tagline ‘Welcome to Product Crush’ reflects the agency’s creative vision of making product marketing sensory and memorable, inspiring customers to fall in love with a product. Supporting about copy delivers clarity while reflecting the agency’s attitude, with punchy, irreverent statements overlaid on imagery to infuse the graphic identity with client work.
The social identity was evolved to be bold and playful, communicating services, work and clients and in a way that feels alive and true to the agency’s spirit. Core brand elements were amplified with striking patterns, confident typography, dynamic colour combinations, and creative copy that cuts through the scroll.
Sub-identities were developed to define content channels and to increase engagement on social while showcasing the business in a more current and human way. These channels give the founder and team a platform to speak directly their audience, sharing expertise and insights in a relatable and approachable style that aligns with the agency’s services.
I am a brand designer and creative studio partnering with businesses to unlock their full potential. I specialise in the B2B sector, working closely with business owners and founders to facilitate their goals and turn ambitions into reality. I help my clients redefine their approach through strategic thinking aligned with marketing objectives to evolve, amplify, or build a brand from the ground up. The identities I craft become warm and tactile visual experiences, elevated through confident design and distinctive verbal expression.
I also collaborate seamlessly with independent studios, creative directors, producers, and marketing specialists to bring their visions to life. A thoughtful, pragmatic, and detail-obsessed creative partner, I provide guidance and support across a wide range of projects.
Apple News+, Creed, Esquire, Harper’s Bazaar, Hearst UK, KEEO, Lexus, Meri Meri, Miller Harris, Pavillion Books, Pragnell, Scamp & Dude, Soho House, Topshop
BRAND DESIGN AND CREATIVE STUDIO – I bring my clients a fresh perspective, reframing the current approach and sharing insight-led advice on how to restructure brand communications. I encourage aspirational thinking with a promotion-first approach, identifying challenges and providing visual and verbal solutions that move the brand forward with clarity and confidence.
My approach is considered and collaborative, guiding clients through the creative process step by step to ensure their vision is realised. Keeping the commercial objectives at the forefront of every brief, I strategically plan and implement marketing material, building practical systems that are easy to use.
My studio offers a complete service, from planning through to creative execution, delivering high-quality digital and physical assets across every brand touchpoint. I manage projects from conception to completion, working alongside a network of trusted talent, putting in place everything required to advance a brand.
FREELANCE DESIGN & ART DIRECTION – I am an independent, versatile and highly collaborative designer and art director providing creative support that is intentional, as well as visually compelling. I instinctively make recommendations informed by a deep understanding of objectives, adding value to new business and marketing projects.
Artistic by nature and multi-disciplinary in skill, I bring creative energy with practical application across a large variety of creative briefs.
“Working with Pip has been the highlight of my year. She supported me in transforming both the message and visual direction of my creative practice. Alongside a fresh new identity, we launched a website, crafted a standout pitch deck, and defined a bold new tone of voice. The strategies we developed together have already led to collaborations with clients who were on my wish list just a year ago. Pip’s approach is deeply collaborative, creative, and fully supportive of your vision. We have continued to work together well beyond the initial brief.”
“Working with Pip is like the clouds parting, making all the creative aspirations for your brand feel not only possible but brighter and have amazing clarity. From our very first meeting, Pip demonstrated an incredible depth of research into my business — beyond what I thought was possible. Her profound understanding of my ambitions meant that when it came to the creative execution, the process was seamless and fast. It was a thoroughly enjoyable experience and we’ve continued to collaborate on numerous projects since that initial brief.”
“Pip started working with us at Cabilla Cornwall right at the beginning of our development journey. She is a highly talented creative but also a brilliant project manager who helped us to build a business which has turned heads across the UK and further afield. We wouldn’t be where we are today without Pip and I’d highly recommend her services to any client looking for someone to help build and develop their brand.”
“Pip’s Studio designed and developed the website for Jelly & Juice, as well as our social media strategy. Launching a new brand felt daunting, but Pip’s supportive and highly organised approach made it effortless. She turns ideas into reality with ease, meeting every request — big or small — with the highest standards. I highly recommend Pip as a creative partner for any brand looking to launch or enhance its online presence. She’s utterly brilliant and great to work with.”
“From the start, Pip’s aesthetic sensibility stood out. She has an incredible ability to blend creativity with purpose, effortlessly balancing bold, fresh ideas with timeless design principles. Pip truly understood the essence of what I wanted and brought fresh perspectives that elevated my visual identity in ways I hadn’t imagined. Her attention to detail and dedication were evident in every stage, and the final result far exceeded my expectations.”
Get in touch
pip@pipblood.studio
+44 (0)7824668505